Pickl Pickl adds Diadem and Franklin to the lineup.

Pickl Pickl announced two new brand partners, Diadem and Franklin Sports. This strengthens its position as one of the fastest rising marketplaces in pickleball. Pickl Pickl now works with more than nineteen major brands across equipment, apparel, training tools, and accessories. This positions the company for stronger national reach and higher customer demand.

Owner Jason Fruhling, Pickl Holdings, lc, is pushing an aggressive expansion strategy. He is advancing partnerships, launching new product lines, and expanding into media, facilities, and technology. His plan is to build a full ecosystem for players, clubs, and coaches. Each move supports a broader goal, which is to lead the pickleball industry through scale, quality, and innovation.

Diadem and Franklin Sports bring strong recognition and strong product depth. Diadem delivers pro-level performance gear with strong adoption among competitive players. Franklin Sports brings mass-market reach with a wide range of paddles, balls, and accessories. Pickl Pickl will offer both brands across its online marketplace and in its Pickl Pickl Pro Shops. These partnerships add strength to the current portfolio and widen the catalog for all levels of players.

Pickl Pickl continues to expand its footprint. The company is building a national pathway through retail, technology, coaching, and content. The online marketplace at www.picklpickl.com gives customers access to top brands, fast service, and curated recommendations. Pickl Pickl Pro Shops bring an in-person experience for players who want expert guidance, product testing, and community connection.

Through Fruhlings' companies (Pickl Holdings, lc)  training and technology also push the company forward. Court Vision 360 delivers AI-driven movement tracking, player analytics, and coaching tools. PK Star Academy focuses on instruction and player development programs. Hex Pro Performance builds pro-grade pickleball paddles engineered for power, placement, and precision. Together, these entities raise product quality and expand the reach of the Pickl Pickl ecosystem.

Fruhling is also developing new companies, including Pickleball Apps and 1ST211 Brands. Each brand supports the others. The ecosystem gives players one destination for gear, training, technology, and on-court improvement. This approach strengthens the customer experience and sets the company apart from competitors that focus on single channels.

Partnership growth remains a priority. With more than nineteen major brands aligned with Pickl Pickl (www.pickpickl.com) customers receive access to a broad product mix. This includes performance paddles, footwear, bags, apparel, outdoor gear, indoor gear, and club-level equipment. The company continues to target brands that align with quality standards and strong player value. Each partnership is selected to raise the customer experience and support national expansion.

Pickl Pickl expects strong growth in 2026. Rising demand for pickleball gear, coaching, and technology continues to push the market forward. Fruhling plans to scale online sales, open new pro shops, grow facility partnerships, and expand training programs supported by PK Star Academy. Court Vision 360 will release new features that strengthen real-time analytics for players and coaches. Hex Pro Performance will add new products in the performance paddle category.

Pickl Pickl is positioned to become a national leader in pickleball retail and player development. The company offers an integrated model across retail, facilities, coaching, and technology. Customer value remains the focus. The expansion of Diadem and Franklin Sports strengthens this position and gives players access to two of the most trusted brands in the sport.

Fruhling will continue to build partnerships with strong brand alignment. The strategy is simple. Add strong partners. Expand retail. Strengthen technology. Push player development. Deliver quality. Keep the customer first. This disciplined approach drives the growth of Pickl Pickl and the broader Pickl Holdings portfolio.